Abella was founded in early 2018 after two friends found success in the bathing suit industry. With one partner in San Diego and the other in Toronto, they used their combined 18 years of internet marketing experience to bring swimwear, and eventually eyewear, to thousands of women all over North America. Within the first week, the brand became one of the 1% fastest growing apparel brands in the world. Abella now has 4 partners, and more than 4 full-time staff that keep the brand running. Headquarters are in Melbourne, Australia while the operations team is based in San Diego. All inventory is managed and distributed from Jacksonville, Florida.